Drug market urgently needs packaging design

At present, the state is implementing strict management and control of the pharmaceutical market and pharmaceutical production enterprises through the adjustment of industrial policies and regulations. For pharmaceutical companies, it is necessary to improve production conditions, standardize production quality management, and pass GMP certification. From this year's briefing by the State Drug Administration, there are quite a number of SMEs that are unable to carry out GMP reform due to poor production and business operations, and the products cannot continue to be produced. The enterprise groups that have the strength to transform can pass GMP certification, and the market share of products will become higher and higher. Lukang Group, in terms of GMP certification, is at the forefront of its peers. It is currently the country that has passed the certification with the largest number of varieties and the most complete dosage forms. The retail price of GMP certification and non-certified drugs is different, the former is 20%-40% higher than the latter, and the products are also sold well, even in short supply. From this we can see that the market will continue to focus on large companies and advantageous companies. In order to adapt to the strong competition and the severe situation in the international market after China's accession to the WTO, enterprises are constantly improving product quality and introducing new products. At the same time, product packaging must also be adapted to it. This is an important aspect of enhancing the competitiveness of enterprises. Good packaging design ideas can bring business opportunities to enterprises and add endless charm to products.
Corporate Image Requirements Optimize Packaging Design At present, serialization and personalization of packaging design have become wise choices for pharmaceutical manufacturers. In this way, it is easy to focus on promoting the image of drugs and corporate image, and secondly, it will help users to deepen their impression. As one of the five internationally renowned brands supported by Shandong Province, Lukang Brand Drugs, while ensuring the quality of drugs and constantly introducing new products, pays special attention to packaging design. Good packaging is the most direct expression of the high quality of pharmaceutical products. In the publicity aspect of the public, if it is only to publicize the company’s corporate image, and there is no obvious publicity or publicity for the product packaging, this will inevitably lead people to know Lu Pharmaceutical as a pharmaceutical company, but it does not necessarily know what the drug packaging is. It was only known when the name of the factory was on the package. Is this not so much a cognitive effect as people know the company’s products when they see the packaging? Only when designing and considering the combination of packaging design and the company’s series of image propaganda to implement and promote it, can it be done in parallel and lost, and focus on publicizing corporate image, so as to leave a deeper impression in the eyes of consumers. impression. Therefore, we should pay attention to the connection and cooperation between packaging design and corporate image engineering.
Drug packaging requires that scientific design emphasizes packaging design, and that aesthetics and psychology should be used in packaging design. Design is a creative activity, not simply a combination of color blocks. How to make a design look balanced, eye-catching and aesthetically pleasing is the key to aesthetics and psychology. This requires that factors such as pharmacological effects, attending functions, and patient's psychological feelings be fully taken into account in the use of color, the division of the layout, the combination, the adjustment of the text pattern, and the selection of the background pattern.
Drugs as a special commodity, it has strict quality requirements, and its packaging also has its own uniqueness. It is not only different from health care products but also different from ordinary foods, especially with the promulgation and gradual implementation of the 23rd order of the State Drug Administration. Strictly stipulated the textual content of drug packaging. This requires the designer to adjust the font, font size, and spacing between the allowable words according to the size of the package, pay attention to the details of the design, make the medical staff and users look convenient, comfortable, and make some of the highlighted, the focus of the promotion of the text At a glance. The same design, if you do not pay attention to the adjustment of the font and the position of the pattern, although the text content does not affect the use, the visual effect gives a feeling of dullness, confusion, or even uncomfortable feeling. Affect the overall image. In the design, we must comprehensively consider various factors, pay attention to the design details and take into account the user's needs and aesthetics. Because when the user gets a box of medicine, in order to clarify the function of the medicine, he always reads and observes the packing in a very detailed manner. Even if the design or the printing is a little bit negligence, such as the inconsistency in writing inside and outside, the problem of printing quality, etc. , causing people's visual appearance or lack of regret, it is easy to cause people's distrust of drugs. In particular, with the gradual implementation of the publication and classification of the first and second batch of non-prescription drugs in China, some drugs can be sold in supermarkets. There are many drugs with the same type of indicia, and consumers have great autonomy and selectivity. Therefore, in the design of non-prescription drugs, we should pay more attention to the quality of the color layout and printing effects, and enhance the trust of consumers while promoting corporate image. Therefore, within the allowable cost range, the selection of materials and printing processes should also be taken into account. The materials and printing effects are also a form of design. Selecting the right materials and printing processes will effectively represent the design effects.
Drugs go out of the country and require innovative packaging design At present, there is still a big difference in the design of our domestic sales of pharmaceutical packaging and exported pharmaceutical packaging. This of course does not only refer to differences in Chinese and English, but also includes layout, colors, and appreciation habits. With China's accession to the WTO, the pharmaceutical market will also be affected to varying degrees. We should also change our design thinking in a timely manner. While satisfying domestic consumption, we must also consider the appreciation habits of foreign consumers and design generic packaging at home and abroad. Therefore, we attach importance to packaging design, we must pay attention to the investigation of domestic and foreign markets, and collect samples of similar pharmaceutical manufacturers and international design information. Keep abreast of international design trends and continue to design in line with international trends of thought.
How to improve the quality of packaging design focuses on the development and integrated use of packaging design thinking. Design is a creative activity. It is not a simple repetition, nor a random imitation. To design a packaging material that meets the market needs and has individual characteristics, it needs a strict procedure, through a series of processes such as project establishment, market research, data collection, market analysis, market positioning, scheme drafting, selected schemes, renderings, etc. . In the design process, we must use a variety of thinking modes and choose the best ones. If you see something else designed by others as something that you modify yourself, this method of design can only follow the others in the market. It cannot create its own personality and characteristics, and there is no emboldenedness in the propaganda. This is a performance that does not understand design. This blindly following thought is not conducive to the development of the market and the improvement of the design level.
Pay attention to the establishment of packaging design mechanism. First, we must establish a set of packaging design work system that meets the needs of the modern market, and place packaging design in an important position. In addition, we must pay attention to the training of packaging design talents. If a pharmaceutical company's technological scale is developed, if it does not attach importance to packaging design, it is difficult to go out and it is difficult to improve. Especially when the scale of the company develops to a certain degree, with the continuous increase of various types of products, packaging design must keep pace, design can change the company's image, and it can also bring new benefits to the company. A careful analysis of the pharmaceutical packaging on the market, the current market, the design of the packaging of various manufacturers is outstanding, the development of this industry is no future development, this is a lot of manufacturers do not attach importance to packaging design, no packaging designer result. When they identify a packaging solution, they either imitate others or they join together. They do not have a comprehensive set of packaging design thinking and understanding of the market. The foreign pharmaceutical packaging industry design widely used, pay attention to the training of designers. Packaging design companies in foreign countries have adopted packaging design as an important part of industrial design, and have included packaging design in a series of image projects such as product conception, research, design, production, sales, and advertising. Therefore, if we want to adapt our packaging to the international market situation after China's accession to the WTO, we must pay attention to the training of designers and integrate the styling, innovation, human-machine interface (communication), social environment, cultural mentality, and aesthetic psychology. In a specific design, noble intentions are passed on to consumers through design.
As an important antibiotic production base in China, Lukang maintains the quality of drugs and continuously expands the scale of the company. At the same time, drug packaging also needs to adapt to it, and continuously improves the technological content and grade of packaging design, making it as a state-sized enterprise. In line with. In this way, in order to effectively enhance the competitiveness of enterprises and better promote the corporate image, no matter what kind of market environment, as long as we fully attach importance to packaging design, there is a set of mature packaging design thinking, I believe we Lu anti-drug, It will surely shine like a brilliant Oriental Pearl, shining in the ranks of world pharmaceuticals.