How to carry out packaging innovation

Product packaging is the "silent promoter" for terminal sales, and is the "first promoter" for terminal sales. How is the product packaged? How brand innovation?

Why Packaging Innovation

Innovation in product packaging is of course easy to bring about sales for companies. However, companies must not be tempted to carry out packaging design innovations. They should conduct extensive research on the market and competing products in advance and provide consumers with in-depth insights.

Valentine's Day began in 2004, the heart of India launched a few meters series of new products, a hit, from the combination of comics and paper towels become a fashion.

In many wedding banquets, cigarettes were taken out of 20 packs of cigarettes and placed on a small plate covered with red paper. Wedding organizers often needed to purchase a lot of regular cigarettes, and then they were opened one by one. Large carton packaging, and then a box of boxes to open the small cigarette packaging, laborious, so much packaging is also a great waste.

Has the tobacco company ever thought that it is possible to develop a smoke for wedding venues? The cigarettes were packed in a large, red, plastic sealed bottle. One bottle contained 800 cigarettes. It had a festive atmosphere and met the auspicious figures of the “eight”—the Chinese people’s mind. Buying a big bottle was basically enough. Generally used for wedding banquets of around 20 tables.

Innovative packaging is not just for the sake of good-looking, but also has the function of broadening channels. Large jars and big dumplings of Sichuan mustard can only be sold in pickles stores in the Mainland; in the case of small jars, they can be sold in Hong Kong; and in the form of blocks, slices, and silk, mustards are packaged in vacuum pouches and can be sold abroad. . Innovations in packaging materials, preservation functions, shelf life functions, and ease of transportation have often provided new opportunities for product development. In foreign countries, there is a display paper holder that is connected with a string and a frame, which solves the problem that sunglasses are easily stolen in the supermarket, and enables the sunglasses manufacturer to use the supermarket as a channel to sell the product safely.

How to carry out packaging innovation

The author believes that product packaging innovation can be considered from the following aspects into the cultural elements, full of brand connotation. Culture is a long history, it is the brand's eternal vitality. Integrating culture into brands and displaying them in the terminal is an excellent way to demonstrate the brand's connotation and improve the brand's reputation. Therefore, by embodying the cultural elements in the packaging, the product also has a heavy cultural heritage, and this product can also stand the chewing of time.

Optimize graphic design and skillfully use color dress. Graphic design and color matching of product packaging are "vanguards" that capture the eyes of consumers. The graphic design is exquisite, the color harmony is harmonious, people's pleasing product packaging must jump into the consumer's eyes first.

Innovative packaging forms to meet different uses. There are many functions of packaging, such as the protection of products, easy storage and transportation; attract attention, carry out promotions; facilitate the purchase, carry; enhance brand value and so on. Well-designed packaging can create more use value for consumers and create more sales and profits for producers.

Provide necessary information to improve brand grades. The key to packaging lies in deepening the core of the product and activating a series of elements such as product culture, name, pattern, text, color, material, and shape associated with the brand. The supply and performance of product information is very important, and packaging information and product information must be consistent. The design of brand names, logos and other information should reflect the brand personality and diversity as much as possible.

Today, the role of product packaging is not just a simple portable function, a good product packaging can protect product attributes, quickly identify brands, convey brand connotation, improve brand image. These packaging texts, images, colors, etc. can play a promotional role to promote sales.

Taiwan's ELLE women's shoe box is not usually seen in the two-piece covered box, not a one-piece flip-type paper box, but the drawer type, not only to display and take women's shoes in the store, but also more practical, Environmental protection, the general shoe box we bought after going back and throw away, and after buying this shoe box, consumers are generally not thrown away, because it is practical - to stack these boxes is a great In the storage box, when you want to wear shoes, you don't need to take a shoebox and take a look. You just need to pull it gently and you can easily take it out. Even if it is not used as a shoe box, it can double as a storage box for other items.