In the United States, the group of outdoor consumers is much larger and more diverse than previously thought. As of June 12, 2015, there were approximately 198 million adults aged 18 to 65, with 60% fitting the definition of an outdoor consumer. This includes people who spend at least one hour outdoors each week, have participated in any form of outdoor activity—traditional or non-traditional—at least once in the past year, and have purchased gear, clothing, or technology for such activities.
The U.S. outdoor market is not limited to a niche group; it spans a broad demographic. Nearly half of these consumers are women, while those aged 25 to 44 make up almost half of the population. Over a third are from ethnic minority backgrounds, and about one-third live in the southern states. These numbers highlight the widespread appeal and accessibility of outdoor activities across different groups.
A significant portion—34%—of outdoor consumers live in urban areas, representing a mix of races and age groups. Many are young, energetic, and spend the most on outdoor gear. Additionally, 17% of U.S. outdoor enthusiasts are Hispanic, a community that's growing rapidly and showing increasing interest in outdoor recreation.
Outdoor activities are becoming more inclusive, helping older individuals stay active and allowing parents to introduce their children to nature within tight schedules and budgets. This trend supports the continued growth of the outdoor industry.
Many consumers are looking for ways to maintain an active lifestyle. One-third mentioned they used to be more into sports in the past but believe they’ll have more time to exercise as they age. Notably, over 30% express interest in trying new outdoor activities and want to spend more time outside.
Forty-three percent of outdoor consumers have children at home, and many see themselves as shaping the next generation of outdoor lovers. They view outdoor play as natural and essential for their kids’ physical and mental development.
Interestingly, even those participating in traditional activities like swimming, running, or hiking don’t always consider themselves dedicated outdoor enthusiasts. Most engage in non-traditional outdoor pursuits such as picnics, casual walks, or short hikes. This shows that the concept of “outdoor†is broader than just specific sports.
For many, going outdoors is about relaxation and staying active. The main benefits they seek include enjoying sunlight, fresh air, and spending quality time with family. The barrier to entry is low, with only 11-12% feeling that the requirements are too high. Time and cost are the primary concerns.
Today, outdoor leisure has become a fundamental social activity. Friends, family, and children play a key role in encouraging people to go outdoors. Only 20% of consumers go out alone, while 70% use outdoor technology. Smartphones help them stay connected through social media platforms like Facebook and Twitter, sharing their experiences online. YouTube is the top tool for learning new activities, while Google is widely used to discover new places to explore.
Raw Russian 613 Virgin Hair,Brazilian 100% Raw Unprocessed,613 Blonde Hair Bundles
Xu Chang Zhuo YunQing crafts Co., LTD , https://www.wowqueenhair.com