On June 12, 2015, Pathfinder announced its plan to raise additional capital in order to expand its outdoor tourism ecosystem. The company aimed to issue no more than 80 million shares in a private placement, with the total fundraising amount not exceeding 2.105 billion yuan. The funds will be allocated across six key projects, including the Pathfinder Cloud initiative, camping and skiing multi-functional experience centers, an O2O outdoor travel platform, an e-commerce platform for outdoor products, a security support service system, and working capital supplementation.
A significant portion of the funding—517 million yuan—will go toward the Pathfinder Cloud project, which aims to become a leading integrated platform for the outdoor ecosystem over a three-year period. Another 822 million yuan is designated for the development of multi-purpose camping and skiing experience centers in Beijing, Shanghai, and other regions. These centers are designed to serve as both tourist destinations and themed travel spots, with a two-year construction timeline.
The O2O Outdoor Travel Project will receive 200 million yuan, aiming to provide users with a comprehensive service for outdoor travel planning, information sharing, route design, product recommendations, and financial services. The outdoor e-commerce project will get 188 million yuan, while the outdoor security service platform will be allocated 178 million yuan. Additionally, 200 million yuan will be used to enhance liquidity and support the company’s growth.
Pathfinder emphasized that the successful completion of this private placement will accelerate its strategy to build a full-scale outdoor ecosystem. It will further solidify its position as a leading provider of outdoor lifestyle solutions and help realize its vision of becoming a major promoter of sports, outdoor activities, and nature-based travel. The company is also shifting from being just a supplier of outdoor equipment to a comprehensive solution provider, with a more optimized and diversified business structure.
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